Durex Protected Love: No Joke? The highest teenager pregnancy rate of the EU nation.
As niche chief, Durex was disproportionately afflicted by a worrying two-year fall in condom deals in Romania. We were tasked to slow this, supplying a 6% increased Durex sale (450K condoms).
It actually was vital that Durex purchased the concept improvement, focusing on increasing Brand Attribution of 5%.
In 2019, the younger production in Romania was a student in the clasp of a sexual health problems;
- The best adolescent pregnancy rates of the EU place
- Top 10 cities in Europe for STIs, with well over 5per cent of this citizens afflicted
Despite condoms getting wider delivery (list, pharmacies an internet-based) and unmissable classification ads on television and electronic, this becamen’t converting into motion. Two thirds of Romanians (67per cent) believed these people believed about birth-control practices, but didn’t rely on them. What was taking place?