Durex Protected Love: No Joke? The highest teenager pregnancy rate of the EU nation.

Durex Protected Love: No Joke? The highest teenager pregnancy rate of the EU nation.

Test

As niche chief, Durex was disproportionately afflicted by a worrying two-year fall in condom deals in Romania. We were tasked to slow this, supplying a 6% increased Durex sale (450K condoms).

It actually was vital that Durex purchased the concept improvement, focusing on increasing Brand Attribution of 5%.

Ideas

In 2019, the younger production in Romania was a student in the clasp of a sexual health problems;

Despite condoms getting wider delivery (list, pharmacies an internet-based) and unmissable classification ads on television and electronic, this becamen’t converting into motion. Two thirds of Romanians (67per cent) believed these people believed about birth-control practices, but didn’t rely on them. What was taking place?

The clear answer depends on Romania’s Soviet past; the communist plan established a properly old-fashioned sight of sexual connections that remains even now. Gender outside of marriage is frowned upon, with abstinence thought to be the choice.

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